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Floriology Magazine November 2021 Video -- Florist Digital Marketing

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Floriology Magazine Contributing Editor, Renato Cruz Sogueco, AAF, PFCI, share complementary insights from his article, "Leveling Up" in the Sept-Oct., issue. He shares how florists need to adjust their digital marketing strategies for the new digital floral consumers with recommendations on tweaking Search Engine Optimization, Search Engine Marketing, Social Media and demographic changes, specifically Millennials displacing Boomers as primary flower consumer.
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